Skin Care News

Some health trade-offs ... and, no, we don't skip the sunscreen.

We - as individuals, consumers, patients - constantly engage in health tradeoffs. We forgo sunscreen because we'd like a tan, even though it increases our risk of skin cancer. We eat french fries even after a second bypass operation because a burger just isn't a burger without them. We drive seven hours to visit relatives for the holidays, rather than fly, because airplane tickets are too expensive. All of these decisions represent common enough instances in which we are willing to trade an increased probability of harm to ourselves for some other good, e.g., an attractive tan, a pleasurable meal, or some extra money in the bank.

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